19th
Ad in Glamour Creates a Contradictory Message
The November issue of Glamour features an amusing juxtaposition of editorial content and advertising. 
On page 48, in “Dos, Don’ts, News & Views,” the mag scolds men for checking out their co-stars’ cleavage on the red carpet:
And inside the back cover, an ad for Vassarette indicates their bra will inspire men to do just that:
(The text reads, “Hope you’re willing to sacrifice a little eye contact.”)
This particular ad sparked a minor disagreement in my house. Here’s what transpired when my husband spotted my copy of Glamour folded open to that page.
Him: Are you going to write about that ad?
Me: Yes. It bothers me. Like men need any more encouragement to stare at women’s chests?
Him: It’s not directed toward men—it’s a magazine, and an ad, for women. I think it’s kind of funny.
Me: Sure, you find it funny because no one’s ever talked to your breasts instead of your face.
Him: Well, what are bras for? To de-emphasize your cleavage?
So I’d love to hear some other opinions. Readers, what’s up with this ad?
