glossed over dot com

Lucky Now Loaded with Less Expensive Stuff You Still Don’t Need

I have a double standard when it comes to the clothes in magazines: I’m way more offended by a $300 bracelet than I am by a $25,000 ball gown. See, ball gowns exist purely to remind me how plebeian I am. They have nothing to do with real life (or, at least, my life), and I will never have cause to buy one, so I want to ogle only the grandest, most ostentatious gowns in magazines. But when Bazaar recommends I “stock up” on a $325 Chanel bracelet as if that’s a sound way to build an investment portfolio, I’m bugged. Either their math is way off, or I’m going about it all wrong by paying rent before buying baubles.

That’s why Lucky bothers me so much. For a magazine that’s ostensibly about shopping, there’s little in its pages that I—or any other trust fund-deprived mortal—could actually purchase. So my curiosity was piqued when Lucky editor-in-chief Kim France mentioned money-related matters in September’s “Editor’s Letter.”