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The Headache-Producing Hermeticism of Elle's Editor's Letter

Elle_november_nicole_kidman

Nicole Kidman’s on the cover of November’s Elle gripping her head like she’s got a vicious migraine, and after reading this month’s “Editor’s Letter,” I know just how she feels.

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Oct
19th
Sun
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Ad in Glamour Creates a Contradictory Message

The November issue of Glamour features an amusing juxtaposition of editorial content and advertising. Glamour_november_keira_knightleyOn page 48, in “Dos, Don’ts, News & Views,” the mag scolds men for checking out their co-stars’ cleavage on the red carpet:

Glamour_november_boob_glance

And inside the back cover, an ad for Vassarette indicates their bra will inspire men to do just that:

Glamour_vassarette_ad

(The text reads, “Hope you’re willing to sacrifice a little eye contact.”)

This particular ad sparked a minor disagreement in my house. Here’s what transpired when my husband spotted my copy of Glamour folded open to that page.

Him: Are you going to write about that ad?

Me: Yes. It bothers me. Like men need any more encouragement to stare at women’s chests?

Him: It’s not directed toward men—it’s a magazine, and an ad, for women. I think it’s kind of funny.

Me: Sure, you find it funny because no one’s ever talked to your breasts instead of your face.

Him: Well, what are bras for? To de-emphasize your cleavage?

So I’d love to hear some other opinions. Readers, what’s up with this ad?

Comment on this post and take the poll

Oct
16th
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All politics is personal • Now on The Frisky: How fashion mag relationship advice is like a presidential debate, why China might soon have more to do with marital relations than foreign relations, some perspective on mixed Obama/McCain relationships, and, in non-political news, the reason professional athletes are so popular. Hint: It’s not what you think. Actually, it probably is what you think. But why guess? All is revealed in my latest column.